The Application of Artificial Intelligence to Automate Sensory Assessments Combining Pretrained Transformers with Word Embedding Based on the Online Sensory Marketing Index

We present how artificial intelligence (AI)-based technologies create new opportunities to capture and assess sensory marketing elements.Based on the Online Sensory Marketing Index (OSMI), a sensory assessment framework designed to evaluate e-commerce websites manually, the goal is to offer an alternative procedure to assess sensory elements such a

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